Shopify COO on Q4 earnings: Direct-to-consumer ‘is no longer a fad’

cnbc.comShopify collected the big bucks during the holiday shopping season, and that’s indicative of emerging retail trends, Chief Operating Officer Harley Finkelstein told CNBC’s Jim Cramer on Wednesday.

The e-commerce platform, which supplies businesses with means to sell products online, recorded almost $3 billion of global sales over the Black Friday to Cyber Monday shopping period last November, a 61% increase from the year prior.

Read more on CNBC by Tyler Clifford…