How Ecommerce Video Advertising Will Strike Yet Another Blow To Commercial TV“A casual flick through Instagram will immediately highlight videos for cool fashion brands like Gym Shark (one of Britain’s fastest growing companies last year), or the e-commerce success story BooHoo. The videos are stylish, often subtitled (most online video viewing is done on mute) and short. And it’s targeted specifically at you. Almost every fashion brand is using them.”